So, what is a REAL Strategic Partner? Well, in my world a true Strategic Partner is a non-competing business owner who serves the same ideal client I serve. Pretty simple right? You would be amazed how many business owners have not identified true strategic partners in thier market place. Also, I find business owners who say they have strategic partners but have no strategic relationships. So, lets break this down a bit. (this is my definition so don't go running to websters)
Strategic = to have a strategy; a direction; measureable goals &/or objectives
Partner = mutually invested in each other success
Pretty simple huh? In this economy, we MUST leverage relationships where ever we can to grow our business. Picture yourself sitting down, over lunch, coffee or dinner, with the owner of a "Strategic Partner" business and making an agreement to bring XX number of introductions to each other over the next 3 months. Too far out to imagine? No! I recently learned of one local business who had a joint sales meeting with his sales team, and the sales team of his strategic partner. Both owners were present to lay out a "Strategic Joing Sales" strategy and to discuss marketing techniques.
Hey, I am just sharing ideas here. I would love to learn what others are doing to leverage strategic partner relationships. Do share.
Whats your "Next Move"?
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